we know you want

more customers money leads bookings

WE ARE

Lead Generation Experts

We specialize in:

Google Pay-Per-Click Strategy
Search Engine Results Pages (SERP) Positioning
Content Marketing Strategy
Social Advertising
Emerging Pathways of Opportunity

Pathways-Digital-Marketing-Agency-Logo-Minneapolis

We are "WayShowers"

The Modern Marketplace is tricky.

Perhaps our best skill is finding the best, unconventional – or what we like to say “unseen” – ways to get in front of buyers.

We’ve had our fingers on the pulse of what’s hot in online marketing since the turn of the century… We’ve seen the digital game change and pivot immensely.

We’re on the precipice of an even bigger revolution than ever before. What’s emerging just this year is one of the biggest shifts in the history of online marketing.

This is why You want to talk to us Now

Because... LOOK...

You Found Us

And you’re not even on our home page. 

We landed you here
intentionally
based on what you were searching for. 

😉

(That’s how we roll)

So what if we could do this for you?

We can. 

Because... LOOK...

You Found Us

And you’re not even on our home page. 

We landed you here intentionally, based on what you were searching for. 😉

(That’s how we roll)

So what if we could do this for you?

We can. 

This is how we bring you more buyers:

I Need

Digital Marketing Help

Our marketing programs bring more people to your site, and turn more visitors into leads. 

It’s a game and an art of intentionality with smart design. We’re masters at establishing and engineering effective web marketing foundations. 

We’ll walk you through the interweaving of multiple digital strategies.

I WANT TO

Advertise Efficiently Online

Using traditional advertising for people who do not fit your customer profile is expensive and outdated. 

Modern Pathways such as Direct Response (PPC) and Social Advertising give you much greater insight and control.

Gain advantage through our targeting techniques.

We Will Share With You

The Keys to Modern Product Marketing

It’s a tricky game. We get it. 

There’s Amazon, online retail giants, offers and stores galore in a web stuffed with competitive confusion. 

It used to be much easier. The strategy evolves. You must evolve with it. 

So how do you get your product in front of potential buyers?

We’ve found a multi-pronged approach works best for longevity, but always begin with smart Direct Response strategies to test what works. 

Over the years, we’ve seen immense changes in the way search algorithms serve up product results. The game of SEO, SEM (and the rest of the alphabet soup) has taken a back seat to paid approaches.

Organic ranking is still critical. However, in the recent years, changes have been made to bubble up products that are coded using a standardized methodology. If your site is 1-3 years old, it may be time to refresh. Your website needs to have certain conditions in order to stand out and place your product prominently in search results. But we’re not going to try to sell you some bundle on all that to begin.

On a Budget? No Worries!

We Can Walk Before We Run

Most business owners come to us seeking more immediate results. 

And that’s great, because trackability is at its all-time high. 

That means we can start with small budgets, test a few variances in phrases, images, landing pages and more to determine what works. 

Once we find what clicks and converts, we can take it to the next level. 

We start small.
We find what works.
Then, we hit the gas.

We’ve found a multi-pronged approach works best for longevity, but always begin with smart Direct Response strategies to test what works. 

We begin by expanding your awareness of available pathways. We’ll scale your growth by creating strategic targets in each avenue we guide you through.

How you do Everything Matters

Power in Positioning

We know the power of presentation

Our agency’s sister company is a leading commercial product photography studio in Minneapolis. (image) (logos 4 credibility)

We know what works We see what's coming

The Modern Marketplace is tricky. 

Perhaps our best skill is finding the best, unconventional – or what we like to say “unseen” – ways to get in front of buyers and convert seekers into dollars.

We’ve had our fingers on the pulse of what’s hot in online marketing since the turn of the century… We’ve seen the digital game change and pivot immensely.

What is emerging just this year is one of the biggest shifts in the history of product marketing.

We’re on the precipice. And if you don’t know what we’re talking about, you’ll want to talk to us because it’s especially important to brand owners. 

 

No-Obligation Consultation

We only take on products we know will succeed

Simply stated: If we can’t scale you, we won’t engage you. 

Because if we’re not a fit, we’ll both know it. Your money is valuable, and so is our time.

We’re not after large initial retainers and we don’t hand you off to an intern after taking your money. Our foundation of success comes from long-term relationships with product marketers that continually churn product. 

Let us land you customers just like how we intentionally landed you here.  😉

Talk to our
Top Talent

Let’s get on a brief discovery call (15-30 mins) to determine if we are a fit.

You’ll speak with a highly experienced Partner-Level Strategist at a time you prefer.

Our initial consultation provides a custom analysis of your greatest online opportunities.

Aside from any decisions made to work together with us on your online strategies – you will gain valuable insights without any obligation.

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Agency

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